Most people get involved with “business” because they have an idea they wish to pursue.
If you are looking to cultivate any type of commercial effort, online or offline, the most important thing we have found is the role of SERVICE in what you do.
The service is NOT an arbitrary word used to describe whether it responds to customer service emails; It is up to the core of what determines whether a business venture will succeed or not.
To put this in perspective, if you consider what a “business” really does, we have seen a dramatic shift from a “production” model to a “service” over the past 15 years.
Powered by Internet and the development of engineering techniques, the way to “be productive” in the modern world (especially in the West) is to provide new products and tools. The way they are done should be a secondary concern (very little benefit in that).
The solution, unlike historical production, is that it is no longer true that “production capacity” is an important agreement … almost everyone has access to it.
What people do not have is a market in which to offer their products. This market (depending on the type of business you are developing) will determine the PRICE of the product and determine if you plan to use it.
The fact is that if you want to “get involved” in the business, the most important thing to consider is the type of SERVICE you can provide as a professional. This service, whether applied with its own products / tools or with someone else’s, is the true secret of why some companies seem to “always” develop, while the majority struggles.
This tutorial aims to explain how it works and what to do if you want to get involved in the business world.
Service makes the world go around (literally)
Most people get involved in “business” because they have an idea to follow.
They may want to create their own clothing line, have some kind of “lifestyle” business (warehouse / farm, etc.) or get involved in a particular area (cosmetics / modeling).
“Work for themselves.”
It’s a lie. People make fun of the fact that you started a “business” and all the stories you wrote about a 12 year old CEO who is in his fifth business are only there because the publication wanted a little excitement for the return from his readers.
The simple fact is that most people only come out of necessity. The “necessary” that they consider as a product for their life is the value they attribute to it (and therefore a price).
To make sure your products are purchased, you need to create a need. Do not even think about “selling”: most people are not stupid; They will award a prize to any product they consider essential for their life. No one has doubted the cost of heart surgery to save lives. and the same principle exists in all other companies. People pay in direct proportion to what really matters for what they do.
The most important thing is to realize that “service” is in the core of what makes people interested in a business.
These are not your “products” or even your “personal”, it is what you do daily which is at the base of the RESULTS. This “activity” is what the market recognizes and is ultimately attracted.
Think about it.
Apple does not “manufacture” its products. They design and come with all the components, etc. Your service is design.
Tesla “manufactures” its products because no one else can do it as well.
Amazon is really a digital logistics company, nobody can store and send as many parcels with the same efficiency.
If you want to enter “business”, get the result that you can provide to a market.
If you want to “start” a business, the best thing to do is look at what people are already looking to buy (just browse the “best sellers” section of all markets).
This gives you a direct indication of * exactly * why you have a budget (for what you are willing to pay). This allows you to provide this RESULT as a service (IE as you see fit), which allows you to attract new customers because of its effectiveness in delivering these results.
The biggest problem I have seen is to run with a product or even a “solution”. I hear it all the time: “what problem does your company solve” … almost nobody who buys a product really thinks they have a “problem”. On the contrary, they are looking for a particular SERVICE that can be provided to improve their lives in a specific way. Or, as Gary Halbert said, “your marketing should get your students to expand.”
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